Social Behavior Change Communication Lion’s Den (Health Communication Case Competition)

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The line-up of speakers and presenters at the International Social and Behavior Change Communication (SBCC) Summit will include seasoned experts to discuss field-proven ideas from the past 30 years. But who will shape the future of SBCC over the next 30 years? Who will design the next health communication interventions that inspire and challenge fellow practitioners to see the field differently? Where are the up and coming experts with innovative ideas for how to solve the world’s most pressing health challenges through communication?Through the international SBCC Lion’s Den, a Health Communication case competition, undergraduate and graduate students will work in interdisciplinary teams to respond to this call and develop proposals for innovative, feasible and sustainable health communication interventions. The intervention proposals will be targeted at real-life community health challenges and grounded in proven SBCC frameworks and theories.A total of three (3) teams will be selected to have representatives attend the SBCC Summit where they will receive feedback, guidance and mentoring to further refine their proposals and then present them before a panel of health communication experts. The team with the strongest proposal and pitch will receive $5,000 to further develop their concept and implement a small-scale, six-month pilot project in their local community to demonstrate “proof of concept” and the potential for the intervention to be replicated and scaled.The committee invites proposals that:Demonstrate how SBCC can be used to influence positive health outcomesFocus on handwashing as an intervention area that address a related health topicPresent a community-level solution to an identified health challengeUse an interdisciplinary approach to SBCCWould be implemented in a lower- or lower-middle-income country (as defined by theWorld Bank)

PROPOSAL GUIDELINES

TechnicalProposals should be no longer than five (5) pages in length and written in English. Each proposal should include a narrative of the team’s approach, including the following:Background on the target community and the challenges it faces with regard to handwashingDescription of the proposed intervention and desired behavioral outcomes, including its underlying theoretical basis and intended target audienceClearly articulated qualitative and quantitative outcome indicators that are realistic and achievable within a six-month timeframe.
A high-level, six-month work plan and budgetA simple, focused monitoring and evaluation plan with the purpose of demonstrating “proof of concept”Teams and proposals that demonstrate an interdisciplinary approach, combining complementary talents and methodologies from communication, public health, business, technology, and other relevant fields, are preferred. Identification of a local non-governmental, civil society or faith-based organization with whom the project would be implemented is not required but highly encouraged.Proposals must be based on evidence and developed using proven health communication theories and frameworks. A curated suite of high-quality materials and resources can be found on the Health Compass website and used as reference.Plagiarism is unacceptable and will result in immediate elimination. Proposals must outline an original idea and approach developed by the team.FinancialThe winning team will be awarded $5,000 to further refine their idea and implement a six-month pilot project. Each proposal must include a high-level budget in US dollars showing how the money will be used to implement and evaluate the intervention.

SELECTION

The competition will be administered in two phases. During the first phase, student teams will work together to submit their written proposal to the committee via email. The committee will review the proposals based on the guidelines and criteria outlined above and select a total of three finalist teams. These teams will move in to the second phase of the competition where they will refine and present their proposals at the SBCC Summit. There are no restrictions to the geographic location or size of each team; however, the committee will only cover travel expenses for three members of any finalist teams from lower- or lower-middle-income country (as defined by the World Bank).While at the SBCC Summit, finalists will have the opportunity to network with and learn from SBCC experts and practitioners from around the world. They will also have access to mentors who will provide the teams with feedback on their proposal and final presentations. Guidelines for final presentations will be shared with finalists upon notice of selection. A panel of health communication experts will judge the final presentations during an event open to all SBCC Summit participants.The winning team will be expected to submit a “proof of concept” report six (6) months after beginning implementation of their project that captures key lessons learned and demonstrates feasibility and potential for sustainable replication and scale.
PROPOSAL SUBMISSION AND DEADLINE
Any questions related to this call for proposals must be submitted by
email toinfo@healthcommcapacity.org by Monday, December 14, 2015, 12 PM (noon) GMT.
Answers will be provided by Wednesday, December 16, 2015.All final proposals are due by Friday, January 8, 2016 and must be submitted via email toinfo@healthcommcapacity.org.Proposals must be submitted in English and include the following:
Technical and financial proposalBrief biography of each student team member
For more information follow the link below
http://sbccsummit.org/program/student-competition/

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